Everyday, new ideas and methods for online business and marketing show up on the Web, but email Autoresponders still stand out as the most important Online marketing tool on the Internet. Nothing else lets you maintain consistent communications with your customers and simultaneously save your time as well as autoresponders. Furthermore, many of the better autoresponders even have services to help you get traffic and build your customer list.
What Is An Email Autoresponder?
An email Autoresponder is a webserver-based software application that sends a pre-written String of emails (text or HTML) according to a pre-defined schedule when someone joins (or is added to) your email list. For example, if you have written four emails, you can tell the autoresponder to send the first email as soon as A potential customer joins your list, and then send email #2 two days later, email #3 the next day, and the 4th email six days later. Some autoresponders also let you send an email out to everyone on your list anytime you wish; this is called a ?broadcast? message.
There are many Applications for email autoresponders and lots of features to consider when selecting your autoresponder. However, the benefits can be summarized as providing a way to provide consistent communications to your customers or clients, employees, suppliers, etc. As well as impromptu messages. This is important for several reasons:
First, it has been proven many times most potential customers will not make a purchase until they have seen you and your products or services at least seven times (on average); this is true for both online and offline sales. Thus, by writing a string of at least seven emails, you can remind your customer About you and your product or service; this ensures they do not forget about you or where they saw that product or service that caught their eye.
Secondly, it generally costs a lot more to get a customer than it does to keep and re-sell to a customer. So, if you catch the eye of a potential Client, you can keep in contact with him via a string of emails automatically and therefore save yourself time and increase your sales simultaneously. Just imagine the time an autoresponder will save you versus trying to keep in touch with thousands of potential customers manually.
Thirdly, it?s much easier to send a single email to your entire list of customers, employees, suppliers, etc. Via an autoresponder broadcast to announce a new special offer, new service, or just say ?Happy Holidays? than via just about any other Communications method. Assume you have a thousand existing customers on your autoresponder email list; compare the time and money it would cost to write and mail them all a written letter or holiday card versus drafting an email and broadcasting it to all of them simultaneously.
Autoresponders can be used for many Types of applications: A sequence of sales messages, training or mini-courses, and special Announcements just to name a few. There are many important features to consider before you invest in one. One especially important element is cost; most autoresponders offer a competitive initial cost (usually less than $20 per month), but the costs can skyrocket as your list grows or if you want to add different campaigns (i.E., Series of emails). Since these concepts are fairly comprehensive, you should review more articles before signing up for an autoresponder service.
In today?s competitive market, customers are inundated with advertising, and keeping customers has become exceptionally difficult. If you have an online presence, whether your business is an Internet business or you just have a supplementary presence on the Internet, you need an autoresponder for your business. It will help you acquire customers, keep your customers, cut your expenses, and increase your revenues. Find the best autoresponder for your business, and get one today.
About the Author
By Dr. Bryan Stoker. Learn more about auto responders & find the best auto responder for your business application at http://www.Autopilot101.Com/free/index.htm
Source: http://www.spmodel.net/archives/285
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